English
Noun
branding moment (plural: branding moments)
- (Advertising) the point at which the emotional and logical sides of a consumer�s brain simultaneously engage while watching a commercial is believed to create a long-term perception of a brand, as seen when plotting flow of emotion|Flow of Emotion research results against flow of attention|Flow of Attention results.
#:There will always be a few classic TV commercials that feature branding moments that capture our hearts and minds and will be remembered forever, such as the little boy giving Mean Joe Green his Coke after the big game.
See also
w:advertising|advertising
brand image
brand linkage
brand stretch
branding
w:copy testing|copy testing
flow of emotion
flow of attention
w:global marketing|global advertising
w:integrated marketing communications|integrated marketing communicatinos
w:marketing|marketing
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